Joe Pulizzi & Newt Barrett
Joe Pulizzi and Newt Barrett are publishing and marketing veterans who have observed first hand the marketing tsunami that is about to sweep in. They believe that marketers must either learn to ride the wave or be swept under. Pulizzi and Barrett bring a unique perspective to content marketing success because: They combine marketing and editorial sensibilities They bring decades of experience in adapting to increasingly rapid change They’ve observed the fundamental shifts in buyer behavior firsthand as publishing leaders They’ve created both print and online publications that cover local and national markets in a variety of industries They’ve served both B2B and B2C markets They’ve watched traditional marketing efforts flounder They’ve watched content marketing efforts flourish Pulizzi and Barrett have been imbued with the importance of great content to every kind of publication since the mid-1980s. Fundamentally, if you create a great information product that truly meets the needs of its target readers, your odds of success are excellent. Now, as a marketer, it’s your turn to learn and to apply those same skills.

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